Monday, May 04, 2009

Full disclosure

I was sent information from Glowfast Marine about their Luminous Draft stripes. This is posted on their website:

Using patented products and our own revolutionary processes to incorporate extraordinary glow in the dark capabilities into lightweight and durable products for yachts, powerboats and commercial vessels. All Glowfast products and materials are built to withstand the harsh marine environment.Our products contain specifically designed materials that automatically charge and then glow in the dark for up to 20+ hours.

Along with the information was two images of their Luminous Draft Stripes. These images are posted below. One image is to show the stripes during the day and one is to show the stripes at night. When I looked at the images, I could tell they were the same, but that the night image had been edited to make it look like it was night and to make the stripes look like they were luminous.





When I pressed the company, marketing manager Brita Fowler said:

"Our photograph has been retouched for the night shot as we are unable to take "action" shots of the draft stripes. The product requires long exposure to photograph properly hence the photoshop."

Personally, I would like to believe that Glowfast Marine actually has draft stripes that luminate at night. I also would like to believe that it is hard to photograph these stripes at night. But, I have to believe that if you are sending out photos that have been edited to show this, you better have full disclosure on the front end... and there was none.

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5 Comments:

At 5:55 AM, Anonymous Anonymous said...

Very interesting post! I couldn't agree with you more...

 
At 4:29 PM, Anonymous Glowfast Marine said...

Dear Scuttlebutt readers,

The photo is designed to show the capabilities of our products. We have always openly disclosed this. I would also like to state when our marketing manager was questioned about the picture the editor was sent an untouched image of our luminous rope clutch labels and also offered a sample for scuttlebutts review. (you can view this pic at www.glowfast.com)

Glowfast stand by our products and their results and invite anyone to do there own tests. We have never had a negative word spoken about our products by any users and the results speak for themselves.

If you want a competitive advantage you need Glowfast.

Regards,

Glowfast Marine

 
At 5:46 PM, Blogger Scuttleblog said...

Here we go:

The photos were sent to me to represent the product at day and at night. It was only after I noticed that night photo was edited that Glowfast Marine acknowledged this. I also saw how these photos were on the Glowfast Marine website with no disclosure that the night image was edited.

Like I said, I want to believe the product works, but when you edit the photo, you have created doubt.

 
At 9:31 PM, Anonymous Glowfast Marine said...

Hi Guys,

We do not want to get into a slanging match with Scuttlebutt and would like to thank them for showing interest in our products.

We have never tried to deceive anybody and if you look at our Glowfast Luminous Sail Tape Data Sheet we have the two pics in question side by side. We beleive it is clear that they are the same picture(available for everyone to view on our website http://www.glowfast.com/yachting-and-accessories.html).

We would like to invite everyone to see our quality products for themselves. Please contact info@glowfast for more information.

We just want to clarify again that full disclosure was attempted in our first communication with the scuttlebutt editor when the photo's were uploaded via the comments section of the image upload form.

Cheers guys,

Glowfast Marine

 
At 5:49 AM, Blogger Scuttleblog said...

Yikes... all I am saying is that if you are going to fake a photo, disclose that it was done. This fact was never disclosed until the question was asked... twice (and still is not disclosed on the GF website).

I believe their reasoning why the photo was edited (difficult to shoot the product at night), but I also believe there are many times more people that will look at it, believe it was edited, and then wonder why. The whole point of this blog post was because I believed that the lack of disclosure would hurt product sales.

I really doubt most people will take the time dealing with this issue as I have. However, I am putting a stop to that too... I am done.

 

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