Olympic heroics

Ben Ainslie’s road to gold generated an immense amount of press during this Olympics, with a Google search for his name generating 4,340,000 listings immediately following the medal ceremony. Not bad for a sailor, and at the time well ahead of British Yngling gold medal skipper Sarah Ayton (36,100) and American Finn silver medalist Zach Railey (25.600).

International Olympics chief Jacques Rogge might find Ben Ainslie's achievement in winning a third sailing gold to be the equal of Michael Phelps heroics – and god forbid his sentiment having to do with Rogge being a past Finn Olympian – but Ainslie was still far behind American swimmer Michael Phelps’s 11,100,000 listings.