Wednesday, July 16, 2008

Fluffy fluff

Every day the Scuttlebutt editors question the stuff they we are sent and ask, "Is this news or promotional?" Today there was a big press conference with the BMW ORACLE Racing team, with press releases distributed afterwards stating how BMW and ORACLE Racing were very pleased to announce the renewal of their partnership in BMW ORACLE Racing.

This is great, though I suspect the team would survive if BMW walked away. The bigger thought though was in how we didn't recall in all the previous years of this union, that these two entities made such a grand moment out of this renewal.

So is this news, or just PR folks filling a quiet moment with some fluff. Hmmm...

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