Wednesday, September 17, 2008

Sailing celebrities

While British sailors have achieved great success on the water, they have also achieved mainstream celebrity status by strategic mixing. By bringing together leading sports and entertainment individuals, they become even bigger stars among their direct audience, and heighten the public awareness of themselves outside their field.

At the UK premiere of Tropic Thunder (a movie about a group of actors making a war film who get caught up in a jungle battle with a drugs gang), you predictably have leading characters Robert Downey Jr, Ben Stiller, and Jack Black, but then you also have Finn Gold Medalist Ben Ainslie.

Btw, this is Number 4 on our list of solutions for the US Olympic sailing team.

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