Delicate balance of life

I hate blog entries that start out saying how sorry the blogger is for so much time passing since his or her last entry. I am only writing it here to get me in the right frame of mind to continue, and plan on deleting it once I am done. If I forget to delete it, please send me an email to let me know.

The delicate balance of life has been tilting again at Scuttlebutt Headquarters. While the sport takes a snooze in some circles during this time of year, office life here remains at a quick pace. The tragic fires in San Diego and Southern California affected so many, and while our location was far from being threatened, life was affected nonetheless.

Additionally, multi-tasking is heightened as the fall and winter season is when ad sales become the focus. Most companies are now setting their ad schedule for the coming year, and with our limited ad inventory, we will have sold up to 70% of our ad slots by the end of December. This past year has been our strongest ever, with ad placement lead-time reaching six months. It is a tribute to our quality readership that has made the publication such a valuable tool for marine advertisers.

The approaching holidays have a way of interrupting the flow of work, but they are an important time to check in with those things that really matter: family and friends. Taking a line from a previously used Curmudgeon’s Observation…” Work is good but it's not that important.”