Is Rolex a ‘butthead?

We would love for Rolex to partner with Scuttlebutt. We have chatted with them in the past, and their comments have usually centered on an avoidance for online entities. We assured them that we would toss our phony Rolex watches, but so far no movement. And while time will tell if the rumors of Rolex being the next title sponsor of the America’s Cup challenger series (formerly the Louis Vuitton Cup) are true, the announcement below shows at least that the Swiss watchmaker is not sitting on their hands. Maybe this is also an alliance with the folks that make the cheap knock-offs:


ROLEX becomes Official Timepiece of the Royal Hong Kong YC

August 6, 2007
In Hong Kong, ROLEX today celebrated the start of a long-term partnership with the Royal Hong Kong Yacht Club (RHKYC), one of Asia's premier sailing and rowing clubs, which over its rich 150 year history has been a focal point for active and competitive oarsmen and sailors through to the present day.

The initial four-year partnership will feature ROLEX as the Official Timepiece for all of RHKYC's activities, with the China Sea Race and the San Fernando Race, the Club's biennial races to the Philippines, becoming part of ROLEX's distinguished portfolio of international offshore races. Click here for more.