Yachting economy

Over the years, there has become a template for the Scuttlebutt publication that guides our editing duties. We limit the length of each issue, and the number of ads that are inserted within. Ad sales keep the lights on here, and we certainly hope that our advertisers benefit from their association with Scuttlebutt (read: please buy stuff from our advertisers). The ad slots in each issue of the newsletter are always filled; sometimes the slots are sold the day before while other times they are sold much further in advance.

We suspect that one barometer of the yachting economy is how far in advance the ad slots get sold. Based on this measure, perhaps the yachting economy is doing quite well right now, as Scuttlebutt is already sold out for 2007 and has started filling 2008 slots as well. As best as we can recall, there has never been the length of lead-time on ad bookings as we have right now.

Companies need to promote their goods and services, and Scuttlebutt is pleased to be providing a respected medium to communicate their offerings.