We all have our soap box moments, when we’re passionate enough about something ... our emotions just can’t be contained. These moments are tolerated as long as they are brief. So I will try to be brief.
In the report 'Online Expectations' in Scuttlebutt 3414, it warned event organizers to avoid purchasing custom website addresses to use for their event. A case in point is the 2009 Snipe World Championship. When I went to look for some details from that event, I found their domain address (http://www.snipeworlds2009.com/) had not been renewed and all the information that was posted there was no longer available.
I have since learned that the entire website for the 2009 Snipe Worlds was moved, and is now an extension of the San Diego Yacht Club website (www.sdyc.org/snipeworlds2009). While it was good to hear that the information has been retained, it still did not change how every media report regarding the event was directed to the original site. And now those links are broken. Whether it is on the ISAF website or the Scuttlebutt website, stories about the 2009 Snipe Worlds link back to an event site that no longer exists.
But what really moved me to climb up on the soap box was a press release announcing that the Notice of Race for the 2012 Etchells World Championship was now available online at http://www.etchellsworlds2012.org/. Anybody want to take a guess what is going to happen to this domain address in two years?
Anybody want to guess what has already happened to the event website from the 2009 Etchells World Championship (www.audietchellsworlds2009.com.au)?
Tips to help event organizers with their event communication can be found here: http://www.sailingscuttlebutt.com/pr
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