It was on September 13, 2010 when the plan for the 34th
America’s Cup was revealed, and a "new era" was promised by the boss of the defending team, Russell Coutts. The boats will be "cool", he said as he showed an impression of a 72-foot catamaran with a wing sail. “This will be a competition for the Facebook generation, not the Flintstone generation,” promised Coutts.
The Facebook-Flintstone comment, which had innocent intentions to highlight the trend toward a younger competitor and audience, proved to be miscue. Not only was it a slap at the generation most connected to the Cup, but it failed to realize that Russell Coutts himself was in the largest Facebook age range (35-54), and that his parents were in the age range experiencing the greatest Facebook growth (55+). So much for cute comparisons.
Love it or hate it, the America’s Cup remains the most recognizable event for the sport, and it would be regrettable for the format to fail. But now there is cause for real concern. Is it possible that Sir Russell, the master tactician on the race course, is completely out of phase with his appeal to the younger generation? Guess what... The Flintstones are back!
This animated, prime-time American television sitcom that ran from September 30, 1960 to April 1, 1966, is back in production and is gearing for a 2013 premiere on the U.S. Fox network schedule. And if you’re paying attention, its fall release will now be competing for the same television audience as the 34th
The irony is overwhelming.