Tuesday, May 10, 2011

Communication

With the sailing season started in the Northern Hemisphere, or at least the warmer season for the hearty frost biters, I suspect everyone is eager to see strong participation in the sailing events they plan to attend. There are a lot of variables that lead to strong participation, but I fear that the days of ‘if we build it, they will come’ might be behind us. Motivating people is more vital than ever.

On occasion I reminisce about communication, or at least, how communication has changed. Before the Internet, fleet and class communication was by letter and phone call. One provided a physical reminder and one provided an active reminder. While both were costly in terms of time and/or money, they had key qualities that motivated people. With the Internet, we have made communication so much easier, but I think, much less effective for motivating people.

Our society has shifted from personal communication to passive communication. If your mission is to get boats on the water, this might be a shift worth avoiding.

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2 Comments:

At 7:30 AM, Anonymous Matt Princing said...

You are spot on about passive communication. In MI it has been a struggle economically for years with families having less spendable income and chosing to spend it in different ways.

In the old days, you posted a NOR and people flocked to the event, then websites took this over but over time this passive communication lost its charm. It is still a viable information source but not warm and fuzzy.

At Tawas Bay Yacht Club and Bay City Yacht Club in the heart of Michigan's Great Lakes we have gone personal. We will each pick out our friends and colleagues we enjoy sailing with or against and put out a personal email or better yet a phone call to invite them to attend. We are not below shaming them into coming either and have many times bribed with offers of beer and lately free housing has been a hit.

Matt

 
At 6:40 AM, Blogger R W Rawles said...

Wherer's the frigg' story about the Angels?????

 

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