With the sailing season started in the Northern Hemisphere, or at least the warmer season for the hearty frost biters, I suspect everyone is eager to see strong participation in the sailing events they plan to attend. There are a lot of variables that lead to strong participation, but I fear that the days of ‘if we build it, they will come’ might be behind us. Motivating people is more vital than ever.
Our society has shifted from personal communication to passive communication. If your mission is to get boats on the water, this might be a shift worth avoiding.
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