Scuttlebutt wins America's Cup

Scuttlebutt is home to the elite marine businesses in the sport, and the ads this week are a suitable reflection of that claim. For both teams competing in the 33rd America’s Cup, they have sought out the skills and products from the companies below:

KOSTECKI CALLS THE MOVE OF THE MATCH!
Wearing Kaenon Polarized Hard Kore Copper 28, John Kostecki saw it coming. He trusted what he saw, and he made the call - the Call of the Match! America’s Cup 33, was purely about technical innovation. Pete Melvin, who wears Jetty G12, pushed Russell Coutts to develop the Wing. The Wing was the game-changer. The sailors chose Kaenon Polarized patented SR-91 lenses - the sailor’s tool - their visual game-changer. Congratulations JK, Russell (Lewi G12), Dirk (Kore G12), Joey (Hard Kore G12), Rosco (Hard Kore C28) and Thierry (Hard Kore G12)! Kaenon Polarized. Evolve Optically. http://www.kaenon.com

ALL FIVE AMERICA'S CUP HULLS POWERED BY NORTH
Congratulations to both BMW Oracle and Alinghi on two very exciting races during the 33rd America's Cup! Both powered by North sails, the American tri and the Swiss cat provided spectacular racing from both the waters off of Valencia and (for most of us) on computer screens around the world! The North Sails team feels fortunate and proud to have taken part in the development of these two projects. What we learned helping two extreme multihulls stretch the performance envelope will help make sailing better for all North Sails customers. When performance counts, the choice is clear: http://www.northsails.com

THREE STRAIGHT
Hall Spars & Rigging, after supplying Cup-winning spars for Alinghi in 2003 and 2007, was once again aboard the America's Cup winner in 2010. From the early "soft sail" rotating masts to major components for the innovative wing mast, Hall figured prominently in BMW Oracle's spar program. Join the world's most successful sailing teams and start your next winning streak at Hall Spars & Rigging. http://www.hallspars.com