Wednesday, June 10, 2009

Promoting the sport

“We need to more people in the sport.” This statement has probably been made as many times as there have been questions on how we can grow the sport. Up in San Francisco, they have hit on a theme I have long championed, that is the convergence of sailing with media-friendly entities. Here is their event announcement:

“The first ever Celebrity Media Regatta will be held on Sunday, June 14th, in conjunction with the Giants-A’s baseball game, with the sailing event held next to AT&T Park in McCovey Cove. Local broadcast personalities will join local sailors for a parade and fun races to benefit BAADS (Bay Area Association of Disabled Sailors). The event is organized by Marine Media Alliance, hosted by South Beach YC, presented by Summer Sailstice, instruction by Spinnaker Sailing, boats lent by the Catalina 34, J/105 and J/120 fleets, with assistance from lots of volunteers including norcalsailing.com, and contributions by Sail California and J/World.”

Holding the event during this cross-town rivalry, at a site where home runs over right field may hit one of the boats, crewing the boats with celebrities that will attract local television and print media, doing it for a worthy cause, and supported by numerous groups that will benefit from the publicity… win, win, win. This is a pretty damn good way to promote the sport!

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6 Comments:

At 6:30 PM, Blogger yachtyakka said...

great idea

 
At 10:37 PM, Blogger Oliver said...

A big thumbs up to UK Sailmakers,
Pineapple Sails, Latitude 38, Gosailingsf.org, Waypointe Pizza and a host of others pulling this off! A true grass roots program!

 
At 7:18 AM, Blogger Neil said...

Nice blog

Niel
Personal Injury Lawyer

 
At 2:36 PM, Blogger Dirt Dogs Staff said...

http://www.gosailingsf.org/celebritymediaregatta.html is the website for the event. Note that with 3 days to go, no attending "media celebrities" are announced.

Dan Dibley, where are you?

scottst

 
At 6:26 AM, Blogger Charles said...

I am in the biggest lake state in the world (Michigan)and love sailing.
But there are very few sail boats sailing on these lakes. The power boats have taken over the lakes and the kids like the jet ski's! Sailing is a life learning process, any one can push a throttle but sailing is an art.

 
At 8:16 PM, Anonymous Jeff Breen said...

The evening of the 13th of June someone broke into our lockers at Pier 40 and stole three VHF radios and chargers we use every time we go out sailing. While we were able to borrow several for the celebrity regatta, we now need to replace them. We need them for safety as people sail in McCovey Cove, so our sailors can communicate with crash boats and the dock in case of emergency.

Our funds are scarce and if there is a chance of making an appeal for some new handheld VHF radios we would certainly appreciate it.
Any help would be welcome.

Jeff Breen,
BAADS Dinghies
(209) 537-0819

 

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