Today’s Reality – Tomorrow’s Memory

We hope everyone is enjoying the America’s Cup. We are certainly striving to make it understandable, as opposed to joining a television show midseason and not having a clue as to what is going on. The America’s Cup is not everyone’s cup of tea, but if you give it a chance, there are plenty of storylines to grab onto. Plus, how many sporting events are there where the first ten minutes include so much action?

As the field thins, we all have to say goodbye to some very valiant efforts. The good news, at least in the editing confines of Scuttlebutt, is that the volume of email press releases is dying down. Man, we were getting slammed. We still are getting loads of news stories from our search engines, and that won’t die down until well after the event. By early July, media types will come home to dead house plants, yellowed newspapers, and huge kennel bills. And we will get back to reality.