Friday, June 18, 2010

Motivating people

Motivating by email is an oxymoron. While sending out a group email is immensely easier than making as many phone calls, it is far too passive a tool to inspire the fence-sitters. To counter this reality, the organizing group for the Etchells North Americans in San Diego, CA (June 9-12) created an email campaign that they hoped would encourage the masses. You be the judge.

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