Creative Marketing

The tough economy and rising fuel prices has at least two groups taking a proactive stance to insure that these factors don’t stand in the way of their operations. A couple weeks ago RIBCRAFT, a Marblehead, MA based RIB manufacturer, announced that they were hosting a Free Gas Promotion, where they would provide a $1,000 gas card for customers who purchase any new RIBCRAFT rigid inflatable boat (RIB) 19' and greater between May 15th and June 30th. On the event side, the 2008 J/22 Worlds, which will be held in Rochester, NY in August, is offering a $150 gas card to any entrant that drives over 400 miles from their home base to the event, and a $300 card for teams driving over 800 miles. While the large J/22 fleet in Annapolis, MD might be out luck (384 miles away per Google Maps), this might be just the push that the Gulf Coast contingent needs to drive.

Have you heard of any other interesting marketing ideas? Add them in the Comments section.