tag:blogger.com,1999:blog-20113676.post1732938430489469185..comments2023-08-12T00:40:26.192-07:00Comments on Scuttleblog - Sailing News and Commentary: Recipe for successUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-20113676.post-11595188204571685392009-06-26T01:37:17.647-07:002009-06-26T01:37:17.647-07:00The Artemis Challenge at Cowes Week is indeed an e...The Artemis Challenge at Cowes Week is indeed an excellent example of sponsorship activation that creates a competitive feel good factor by incorporating the charity and celebrity angles. This type of event helps attract hopefully some more positive media attention to Cowes Week in a year when it is faced with running the regatta without a title sponsor. <br /><br />Well done Artemis Investment Management for sticking with this tried and tested formula that has proved so successful a platform for them in previous years.Anonymousnoreply@blogger.com